A proven system for success.

Our approach applies principles of Lean Manufacturing to product design and development. This approach was defined in "The Lean Startup" by Eric Ries in 2012. An SGW Designworks project was highlighted in the book, which rose to #1 on the NYT Best Seller charts. We work with clients to identify the highest risk elements of their product, and define a development path that addresses the highest risk elements first. We also challenge our clients to questions their assumptions about feature sets, users, and markets. These techniques play into our focus on Design Validation. Design Validation throughout development effectively reduces development risk, and saves time. Rapid Cycles of Learning allow for the frequent development and testing of prototypes. The intent is to quickly validate or invalidate assumptions in three specific categories:  

Feature Set

Successful product development projects are driven by true user insight. We devise cost effective ways to achieve design validation and help define what customers are willing to pay for the features that make up their product. Common tools in this validation class include renderings, simulations, and physical prototypes.


Function is the technical means by which a feature is achieved in a product or system. It is often possible to achieve a given feature with a number of different functional approaches. We use virtual simulation, analysis, and prototypes for design validation of functional approaches that deliver the target feature set.


If the product provides the right feature set but is not manufacture-able, the project is a failure. We ensure that a product is manufacture-able by applying our own expertise in early phases of development, and engaging with manufacturers for design validation in the late stages.