Product Development and Product Engineering Expertise

Every product concept comes loaded with assumptions – whether they’re seen or unseen. We identify and highlight assumptions that can drive product problems and systematically test assumptions to remove the wrong constraints and definition from your development approach.

Through our iterative approach, we apply the build-test-learn cycle to test assumptions and optimize based on our learnings.

Iterations are key to success in hardware, and speed matters. By taking an iterative approach to your product design, we can efficiently test assumptions, manage risk, and launch with confidence. That means launching doesn’t feel like guesswork – no questionable functionality or falling flat with your target users.

Our iterative approach is most visible through our rapid cycles of design and prototyping. Development iterations for your product can range from feature-level concepts to full-scale functioning prototypes. We apply a disciplined approach to iteration and prototyping, to keep speed and efficiency high.

Risk is always present in product development, but managing risk well leads to success. Generally, risks in development can be thought of as “product” risks and “technical” risks. Product risks relate to target user assumptions, product-market-fit (PMF), and financial viability. Technical risks relate to feature/function feasibility, design interdependences and changes that drive rework (added cost and time), and production intent feasibility.

Our focus on challenging assumptions and iterative approach come together in a development strategy that’s mindful of product and technical risks. This drives the right development approach, milestones, and product design decisions.