Research & Strategy
Successful product extension efforts start with a solid strategy. This means understanding the current products, competition, the user, and the channel to market so that the heavy lifting of development is focused in the right way.
Look and feel, UI/UX, materials, finishes, and more. Our industrial team can define a single product with ID that is compatible with your existing products. We can also define a new visual brand language that carries forward for you.
For product line extensions, we can start with what you've got to increase efficiency. Our mechanical engineering team can reverse engineer products, work from your existing CAD, or start from scratch to ensure functional and production cost targets are met.
When new functions require more processing power than your existing PCBA has on-board, or critical component goes EOL, special electronics development expertise is critical. Our team has experience adding smart functionality to products, transitioning legacy products from analog to digital, and updating designs to deal with supply chain constraints.
Smart devices need to work with an app. Whether PC, iOS, Android, or otherwise, our software developers work in parallel with the broader project team. As the hardware progresses, we develop the firmware that controls the embedded hardware as well as the accompanying applications.
Prototyping throughout development is a key part of successful projects. Our in-house prototyping shop builds prototypes for functional validation, user testing, video production, and even trade shows.
Testing and Certifications
The reality is: your new and improved product may require specific regulatory certifications to be sold in specific markets. Our engineers have managed testing and certification for UL, CE, FCC, MIL-STD, and more.