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Enterprise

Sustainable Packaging

Cradlepoint wanted to explore the possibility of decreasing single-use plastic and corrugated cardboard in favor of an environmentally friendly packaging strategy.

Develop your own product
Client:

Cradlepoint

Services provided:

Sustainable Design Services, UI/UX, and Industrial Design

Date:

2020

project summary

SGW Designworks designed a sustainable packaging solution for Cradlepoint’s line of enterprise networking products.

Challenge

Product Vision

The proposed packaging solution would need to be sustainably made in addition to providing an excellent unboxing experience for the user.

The packaging had to accommodate a variety of uniquely sized and shaped parts, all while imparting a premium look and feel to the user. The aesthetic also needed to align with the company’s visual brand language and consist of materials that were as high quality as Cradlepoint’s products themselves. All this had to be achieved while remaining within manufacturer constraints.

delivery

Final Outcome

SGW Designworks demonstrated to Cradlepoint the viability of this new solution through industrial design renderings and initial prototypes.

The result was a modular, pulp-based packaging solution consisting of molded, stackable boxes, all of which could be used to create multiple configurations. This meant a more intuitive, enjoyable unboxing experience for the user — without the use of plastic molded parts.

Project testimonial

What the client said.

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