Concept Sketching for Product Design

Sketching is the fastest way to explore what a product could be. A few hours of sketching can show a wide range of forms, layouts, and feature ideas, and make it easy to compare directions side by side before anyone commits to detailed design. SGW's industrial designers use sketching as an early concepting tool. We explore overall form, proportion, character, and how users will hold and interact with the product. The strongest directions are refined and combined, then carried into renderings and models. Detailed engineering comes later, once a direction is chosen. For LANDR, our industrial designers concepted around the client's original metal contact lens case as it was converted to an injection molded design, keeping the central aesthetics while improving the user experience.

Concept Sketching for Product Design

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What we explore in sketches

  • Overall form and proportions
  • Character and visual language
  • Ergonomics and how users hold and use the product
  • Placement of controls, displays, and features

From sketch to model

Sketches move quickly into renderings and mock models so directions can be judged in more detail. Design direction often starts with a moodboard.

Where it fits

Concept sketching is an early step in our product design services, ahead of detailed engineering.

Frequently asked questions

How many concepts will we see?

It depends on the project. Early rounds usually show a broad range of directions, then narrow to a few for refinement.

When does engineering get involved?

Later. Sketching is an early concepting tool for exploring ideas freely. Engineering begins once a design direction is chosen.

Can you start from our existing design or prototype?

Yes. Many projects start from an existing design that needs to be improved or converted to a new manufacturing process.

Are sketches done by hand or digitally?

Both, depending on what communicates the idea best at each stage.

Engaging us is easy

Get started with our development service in 3 steps...

1.

Meet with us

Discuss your current development projects, approach, team, and goals

2.

We'll propose the initial step

Our team defines the first body of work based on your business realities

3.

See results

Realize the benefits of an award winning team focused on your project

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Don’t settle for development that’s too slow or doesn’t deliver. Put SGW to work and develop the right products on the right timeline.
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