Product Design

Develop a winning product concept and design with SGW's comprehensive product design services.

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Trusted by

our expertise

Where we shine.

Concept Development

Explore what's possible with award winning product designers.

Industrial Design

Optimize aesthetics, ergonomics, color, materials, and finish with users at the center of your design.

UI/UX Design

Optimize digital and physical interfaces to deliver on a user-friendly design and a winning user experience.

Great products don’t happen by accident; they’re designed with purpose.
Our team blends creative design with technical expertise to build winning products.

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Concept Development

A winning product isn’t simply specified and built – it’s developed. Your initial product concept represents assumptions about your users: what they want, how they’ll use and experience your product, and what they’re willing to pay.

We work with clients to pursue their product concept while improving their chances of success. Together, we’ll think through target users, potential features and form factors, look and feel, and how it all meshes with production and your go-to-market plan.

Through the course of development, we’ll refine concepts, challenge assumptions by prototyping and testing, and move through design iterations to get to your winning product.

Industrial Design

Develop a winning product with a user-centered design and a look and feel that will be meaningful for users.

Here’s what we can develop for you

Physical form/aesthetic

Color, Material, and Finish (CMF)

Ergonomic form factors

Visual Brand Language (VBL) for a product family

Product form that aligns with an existing Visual Brand Language (VBL)

Visual collateral to support marketing and fundraising efforts

Here’s how
we execute

01.

Moodboards

A moodboard typically consists of images that capture aesthetics, features, textures and ideas that define the ethos of the product. The moodboard becomes a point of reference for the larger industrial design effort.

02.

Concept Sketches

Move fast! Accelerate through design and prototyping iterations to align with target users, launch winning products, and build momentum as you progress through your product roadmap.

03.

Renderings and Visualizations

Enhance your NPD approach with a flexible development resource and expert development perspective. Supplement areas of limited capacity or capability. Avoid internal limitations and launch more winning products.

04.

Mock Models

05.

User Testing

06.

UI/UX Design

Apply a flexible development resource with diverse development experience to avoid overloading your team. Inject fresh perspective to break internal tunnel vision and stale development approaches.

Here’s how we can help

Graphical User Interface (GUI) development

Tactile User Interface (TUI) development

Human-centered design

User Studies

User Testing

Testimonials

What our clients are saying.

"These guys get it. They are a rare blend of creative and technical talent. Honest, flexible, fun to work with and incredibly competent. As a designer, they make me look good, bringing my ideas to life through their insight and experience."

Preston Lewis, Co-Founder & CCO

"I have worked with the team at SGW on a handful of projects, and I continue to be impressed with the depth and breadth of talent and capabilities they bring to the table. SGW is easy to work with, competent, and they operate with integrity. They make you want to do more business with them. Highly recommend!"

David Sheehan, Engineering Manager

"The team at SGW Designworks was able to identify and test multiple solutions to a complex development challenge in a short period of time, then carry those findings over to a full development effort. This had a real impact on the speed of our development project."

Calvin Allan, Senior Program Manager