User Testing for Product Development

Your product concept is built on assumptions about users: what they want, how they will use it, and what they will pay. User testing checks those assumptions with real people, using models and prototypes, before the design is locked in. SGW plans and runs user studies at the stages where they inform the most important decisions. We put mock models and prototypes in users' hands, observe how they interact with them, and gather qualitative and quantitative feedback that feeds directly into the next design iteration. For LodeStar Works, SGW conducted qualitative and quantitative studies to determine how people would interact with a biometric handgun, which guided decisions such as the location of the pin pad. For Tobi, UI and UX testing of an early mockup helped decide which features to include in the working prototype.